Experiences, Not Products

bmwI’d just like to highlight a succinct post from Dave Fish. Dave hits the nail on the head when he says…

“Product. Designers think they are building it, marketers think they are promoting it, and sales people think they are selling it.  They are all dead wrong.”

Dave goes on to spell out some good examples like that of buying a BMW M3…

“A BMW M3 is just a hunk of metal and plastic, an inanimate object. A well-engineered, beautiful, and expensive hunk of metal and plastic, but one nonetheless. Now when you get in it, hear the confident thunk of the door closing, fire up it up and hear the growl of the Teutonic engine and push it through a twisting road and feel the road as the low profile tires hug the macadam with g-forces pushing you back in your seat. Now that’s what you bought. You bought an experience.”

Read Dave’s full post here.

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