Customer Loyalty Means What?
Annette Franz recently authored a post asking if readers new what Customer Loyalty is. You can read the full post here. Annette ended the post by asking the question again but this time a little more closed, as to whether Customer Loyalty was loyalty to the customer or loyalty from the customer.
Maz Iqbal sought to answer Annette’s question with his belief that…
“Customer Loyalty is a marketing concept…for getting the customer to stick with the organisation as long as the customer is generating handsome revenues and profits for the organisation.”
Maz went on to give a great example of how insurance companies in the UK treat loyal customers. I know for a fact, its the same here in Australia.
You can read Maz’s full post here.