The Wood for the Trees?

With all the material that is generated in respect to being Customer Centric, or Outside In, or Customer Experience Management, etc, it is easy to forget what matters most.

Christopher Frawley reminds us in no uncertain terms, that there is nothing more important than caring for your customers.

It’s impossible to have customers care for you if they don’t feel you care for them.  Your care for them is mandatory; their care for you is optional.

“If we don’t take care of our customers, someone else will.” ~ Unknown

You might think of care as the master control knob on the experience.  “The one knob to rule them all.”  Honestly the whole thing begins and ends with care.

You can read the full post here.

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