Building an Internal Design Team

A recent post by Nova Franklin of Meld Studios highlights the issues with finding appropriate talent when trying to build an internal design team.

People with skills in service design, human-centered design, design thinking, experience design, as well as innovationists and customer engagement specialists are all in high demand. Everyone wants them but suitable candidates are a rare find. This is largely due to the explosion of organisations now seeking to use the toolset of design to produce human- centred strategies, business models, brands, organisational cultures, products and services. The relatively few tertiary courses focused specifically on this type of design in Australia compounds the scarcity issue.

Franklin suggests looking for individuals from nearby domains such as “ndustrial design, user experience, market research, organisational psychology, graphic design, and business consulting”.

And then “selecting individuals who think and behave in ‘designerly ways’”.

This includes:

  • True empathy matched with a passion to improve the way people interact with the world
  • The ability to understand and shape other’s needs and behaviours
  • A curious, open mind
  • The ability to see patterns and make inferences based on these (known as abductive reasoning)
  • Enough resilience to sit with not knowing the answer right now, but persevering regardless
  • A desire to experiment, reflect and iterate
  • The ability to paint a picture that allows others to digest what needs to be communicated
  • Integrity and the strength to hold an informed point of view
  • The skill and will to bring others on the journey.
  • Upon finding individuals with a mix of these attributes, the program you put together to expose these individuals to immersive design projects – supported by formal learning and development activities – is a critical next step to meeting your recruiting needs.

You can read the full post here.

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