A Case Study In Re-branding Using Design Thinking
Earlier this year, an Australian based company specializing in helping organisations improve their customer experience using Design Thinking, The Customer Experience Company, re-branded itself after 15 years of considerable growth. They also created and moved into an entirely new office space. And they wrote all about it.
So for an interesting read how Design Thinking professionals “eat their own dog food” and use the same practices they use with clients for designing their own brand and new office, check out their Brand Manager’s blog post here.