A Customer Centric Vision

customer-mg-2A recent blog post from Annette Franz reminds us of the importance of a company vision statement that captures the essence of what the company aims to do for customers.

As Franz explains,

A well-defined and clearly-communicated vision becomes the organization’s north star and helps employees understand how they are consistently expected to deliver the experience for your customers.

Franz goes on to list some great examples of customer centric vision statements such as the following:

  • Warby Parker: We believe that buying glasses should be easy and fun. It should leave you happy and good-looking, with money in your pocket.
  • State Farm: Remarkable. Every day. Every customer. Every interaction.
  • The Ritz-Carlton: The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.
  • IKEA: Create a better everyday life for the many people.

Before going onto articulate how to develop a vision statement and how to apply it.

You can read the full article here.

 

 

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