Board of ‘Digital’ Directors

digitalA recent HBR article by Tuck Rickards and Rhys Grossman, explains that as companies start to realize the Digital does in fact mean a total transformation of a business and not just modernizing parts of it, its important to have Board Directors that have Digital acumen to help facilitate such holistic transformations.

The pair articulate four types of Digital Directors:

  • Digital thinker. The director has had little direct interaction with digital as an operator but conceptually understands the digital environment. They have been a board director or adviser in a digital business but are not a digital native.
  • Digital disruptor. The director has been deeply embedded in digital, often with experience from a pure-play company. This type of leader typically has less general management breadth.
  • Digital leader. The director has had substantial experience running a traditional business that leverages digital in a significant way (retail or media, for example). It’s likely that this person has less hands-on digital experience but has managed disruption as a general manager.
  • Digital transformer. The director has led or participated in a transformation of a traditional business. Typically the person does not have the seniority of a digital leader but is more digitally astute.

The appointment of directors from the fourth category is increasing and encouraged by Rickards and Grossman, although they recognise that the distinction between a ‘Digital’ Director and a ‘non-Digital’ Director is blurring.

Your can read their full article here.

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