Stuck on a problem? Try ‘wrong thinking’
In a recent HBR article, Ayse Birsel, discusses one of many tools used by designers and problem solvers to brainstorm and overcome problems – wrong thinking. Wrong thinking is essentially about coming up with the worst possible idea imaginable. The complete opposite of what appears to be the logical solution. The sorts of ideas that people would immediately say are “dumb ideas”.
This technique is another way to re-frame the situation and force you to think about the problem differently. Birsel goes onto give a few examples including how Fred Sanger, when trying to break down and sequence the human genome, instead tried to build DNA. Another describes how Argentinian chef Francois Mallmann, got out of the normal and accepted environment for a chef in order to create entirely new culinary experiences.
You can read the full article here.