Stuck on a problem? Try ‘wrong thinking’

wrong-thinkingIn a recent HBR article, Ayse Birsel, discusses one of many tools used by designers and problem solvers to brainstorm and overcome problems – wrong thinking. Wrong thinking is essentially about coming up with the worst possible idea imaginable. The complete opposite of what appears to be the logical solution. The sorts of ideas that people would immediately say are “dumb ideas”.

This technique is another way to re-frame the situation and force you to think about the problem differently. Birsel goes onto give a few examples including how Fred Sanger, when trying to break down and sequence the human genome, instead tried to build DNA. Another describes how Argentinian chef Francois Mallmann, got out of the normal and accepted environment for a chef in order to create entirely new culinary experiences.

You can read the full article here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Beyond Philosophy | CX Consultants | Customer Experience

Customer Experience, Strategy, Leadership and Digital Transformation

I J Golding

Just another WordPress.com site

Virgin - Richard

Customer Experience, Strategy, Leadership and Digital Transformation

Successful Outcomes

Customer Experience, Strategy, Leadership and Digital Transformation

The Customer & Leadership Blog

provocative conversations: questioning conventional wisdom / stimulating original thinking

Seth Godin's Blog on marketing, tribes and respect

Customer Experience, Strategy, Leadership and Digital Transformation

%d bloggers like this: