Blue Ocean Analytical Tools

Following are three analytical tools used in the formulation of a Blue Ocean Strategy. The three tools we will look at are: Strategy Canvas Four Actions Framework Eliminate-Reduce-Raise-Create Grid The Strategy Canvas The Strategy Canvas is both a… Read More

The red ocean or the blue?

I have recently read the “international bestseller” Blue Ocean Strategy and found it a very insightful read. A blue ocean is essentially an uncontested market space where there are no competitors allowing the company that creates it to excel. However, a… Read More

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