Blue Ocean Analytical Tools

Following are three analytical tools used in the formulation of a Blue Ocean Strategy. The three tools we will look at are: Strategy Canvas Four Actions Framework Eliminate-Reduce-Raise-Create Grid The Strategy Canvas The Strategy Canvas is both a… Read More

What Business Are You In?

Does Cadillac compete with Chevrolet, Ford, and Volkswagen? Nicholas Dreystadt, the German-born service mechanic who took over Cadillac in the Great Depression years of the 1930s, answered: “Cadillac competes with diamonds and mink coats. The Cadillac customer does… Read More

Where Do We Start?

I’m currently reading The Essential Drucker, a collection of Drucker’s best works on management over six decades. Drucker is quite clear on what he believes the purpose of every business to be, what defines it, isĀ at its core… Read More

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