Bringing a ‘Customer-Centric’ Focus to Life at Your Company

Alex Raymond recently wrote this great piece on becoming Customer Centric within your company. Alex writes…(bolding mine) What I call “customer centricity” begins with creating a business culture where the customer is at the center of everything you… Read More

Talk Is Cheap

Ian Golding touches on an all-too-familiar occurrence we all see in organisations we work in from time to time. “Over the last twenty years, I have worked in a variety of organisations across multiple industries who have all… Read More

Why have Customer Service?

Seth Godin recently authored an insightful post on his Blog… “Customer service is difficult, expensive and unpredictable. But it’s a mistake to assume that any particular example is automatically either good or bad. A company might spend almost… Read More

Treat Customer Advocacy As A Management System

“Top-performing companies today are the ones that have moved from perceiving customer experience as a metric, to treating it as a management system, according to one of Bain and Company’s Asia-Pacific customer practice leaders.” “Speaking at the Customer… Read More

What’s The Top Imperative At Your Company?

“If it’s not a transformation to make the company more customer-focused, you’re making a mistake. Technology and economic forces have changed the world so much that an obsession with winning, serving and retaining customers is the only possible… Read More

What Business Are You In?

Does Cadillac compete with Chevrolet, Ford, and Volkswagen? Nicholas Dreystadt, the German-born service mechanic who took over Cadillac in the Great Depression years of the 1930s, answered: “Cadillac competes with diamonds and mink coats. The Cadillac customer does… Read More

Are You Serious About Your Customer’s Experience?

Michael Falcon makes a good point when comparing the methodical approach (and budget) companies often take to marketing but then have no structured  approach to designing or delivering their customer’s experience. (bolding mine) “We don’t take the same methodical… Read More

Where Do We Start?

I’m currently reading The Essential Drucker, a collection of Drucker’s best works on management over six decades. Drucker is quite clear on what he believes the purpose of every business to be, what defines it, is at its core… Read More

Definition of Customer Centricity

James Dodkins, Chief Customer Officer at the BP Group, recently posed the question “What do YOU define customer centricity to be? What qualifies as a customer centric organisation?“ My ‘off-the-cuff’ response was “One where a customer’s needs are… Read More

The Age of The Customer?

Have we entered “The Age of the Customer”?

Customer Experience Consulting

Customer Experience, Strategy, Leadership and Digital Transformation

I J Golding

Customer Experience Consultancy

Virgin - Richard

Customer Experience, Strategy, Leadership and Digital Transformation

successfulcustomeroutcomes.net

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The All Things Customer Blog

provocative conversations: questioning conventional wisdom / stimulating original thinking

Seth Godin's Blog on marketing, tribes and respect

Customer Experience, Strategy, Leadership and Digital Transformation