Stuck on a problem? Try ‘wrong thinking’

In a recent HBR article, Ayse Birsel, discusses one of many tools used by designers and problem solvers to brainstorm and overcome problems – wrong thinking. Wrong thinking is essentially about coming up with the worst possible idea… Read More

The 4 Types of Innovation

In a recent HBR article, Greg Satell, articulates there are four basic types of innovation depending on the problem that needs solving. In turn there are various techniques that are best leveraged depending on the situation. Sustaining Innovation:… Read More

A Case Study In Re-branding Using Design Thinking

Earlier this year, an Australian based company specializing in helping organisations improve their customer experience using Design Thinking, The Customer Experience Company, re-branded itself after 15 years of considerable growth. They also created and moved into an entirely… Read More

Change your thinking before you change your strategy

In another recent HBR article, Mark Bonchek and Barry Libert, argue that organisations wanting to undertake a transformation are in need of a new mental model and new measurement model just as much as a new business model. You… Read More

Education on Trial

In a previous post of mine titled A New Education System, I collated a number of videos from Sugata Mitra’s TED Talk, ‘Build a School in the Cloud’, to an animated video of a talk ‘Changing Education Paradigms’, given… Read More

Unlearning old ways

In a recent HBR article, Why the problem with learning is unlearning, Mark Bonchek contends that in this age of Digital disruption, companies have been too focused on learning new ways of doing things and have not paid enough… Read More

Blue Ocean Analytical Tools

Following are three analytical tools used in the formulation of a Blue Ocean Strategy. The three tools we will look at are: Strategy Canvas Four Actions Framework Eliminate-Reduce-Raise-Create Grid The Strategy Canvas The Strategy Canvas is both a… Read More

The red ocean or the blue?

I have recently read the “international bestseller” Blue Ocean Strategy and found it a very insightful read. A blue ocean is essentially an uncontested market space where there are no competitors allowing the company that creates it to excel. However, a… Read More

Integrating Design Thinking into Corporates

A recent article on Marketing, was an interview with Telstra’s head of design practice, Cecilia Hill, discussing how she is integrating Design Thinking into Telstra. Following is a slightly abridged version of the article. You can read the full… Read More

IAG and Design Thinking

Check out how IAG are embedding Design Thinking within their organisation.

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