Gatorade revitalized by reconnecting with the core customer

In a recent HBR article, David Robertson highlights how Gatorade addressed a decline in sales by re-engaging with its core customer – the elite athlete. They found that while elite athletes needed to hydrate throughout competition, they also… Read More

Stuck on a problem? Try ‘wrong thinking’

In a recent HBR article, Ayse Birsel, discusses one of many tools used by designers and problem solvers to brainstorm and overcome problems – wrong thinking. Wrong thinking is essentially about coming up with the worst possible idea… Read More

Agile for the C-Suite

In a recent HBR article by Eric Garton and Andy Noble – both of Bain & Company – explain how senior leaders can adopt agile practices in an early first move to transitioning their organisation to becoming more agile…. Read More

Board of ‘Digital’ Directors

A recent HBR article by Tuck Rickards and Rhys Grossman, explains that as companies start to realize the Digital does in fact mean a total transformation of a business and not just modernizing parts of it, its important to… Read More

The 4 Types of Innovation

In a recent HBR article, Greg Satell, articulates there are four basic types of innovation depending on the problem that needs solving. In turn there are various techniques that are best leveraged depending on the situation. Sustaining Innovation:… Read More

Change your thinking before you change your strategy

In another recent HBR article, Mark Bonchek and Barry Libert, argue that organisations wanting to undertake a transformation are in need of a new mental model and new measurement model just as much as a new business model. You… Read More

Aussie and example of Australian companies that ‘get it’

It was good to see at a panel discussion at this year’s annual CMO, CIO and ADMA Executive Connections breakfast event, evidence that some Australian companies are really starting to get what it means to be customer centric…. Read More

Why Poor Management Practices are like Viruses

Now we’ve all worked for companies that exhibit poor or bad management practices. Many of us find these practices a great source of frustration. But why do these practices exist? Why do the managers and executives that purport… Read More

The Top Five Characteristics of Innovative Leaders

A recent HBR article highlighted a study by XBInsight that exposed the top 5 characteristics innovative company leaders have in common and score considerably higher in than other non-innovative leaders. Risk management – “Innovative leaders scored 25% higher than… Read More

New Organisational Models

I recently came across an article by Josh Bersin, whom is linked to Deloitte, discussing the results of a worldwide Deloitte survey into organisational design and the changes afoot in companies worldwide. The conclusion reached by the report… Read More

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