Agile for the C-Suite

In a recent HBR article by Eric Garton and Andy Noble – both of Bain & Company – explain how senior leaders can adopt agile practices in an early first move to transitioning their organisation to becoming more agile…. Read More

Aussie and example of Australian companies that ‘get it’

It was good to see at a panel discussion at this year’s annual CMO, CIO and ADMA Executive Connections breakfast event, evidence that some Australian companies are really starting to get what it means to be customer centric…. Read More

Unlearning old ways

In a recent HBR article, Why the problem with learning is unlearning, Mark Bonchek contends that in this age of Digital disruption, companies have been too focused on learning new ways of doing things and have not paid enough… Read More

Blue Ocean Analytical Tools

Following are three analytical tools used in the formulation of a Blue Ocean Strategy. The three tools we will look at are: Strategy Canvas Four Actions Framework Eliminate-Reduce-Raise-Create Grid The Strategy Canvas The Strategy Canvas is both a… Read More

The red ocean or the blue?

I have recently read the “international bestseller” Blue Ocean Strategy and found it a very insightful read. A blue ocean is essentially an uncontested market space where there are no competitors allowing the company that creates it to excel. However, a… Read More

Towards Customer Obsession

In a recent interview with Tech2, Ashutosh Sharma, VP and research director at technology and market research company Forrester, decreed that organisations “need to go beyond customer-centric to become customer-obsessed” as part of the ongoing digital transformation. …digital transformation… Read More

Pathways to Customer Centricity

In a recent article, How IBM, Intuit, and Rich Products Became More Customer Centric, published by Harvard Business Review, Brad Power and Steve Stanton share their research into different pathways companies are taking to become more customer centric…. Read More

Talk Is Cheap

Ian Golding touches on an all-too-familiar occurrence we all see in organisations we work in from time to time. “Over the last twenty years, I have worked in a variety of organisations across multiple industries who have all… Read More

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